For people tired of paying $40 or more a month for Internet, a new startup offers enticing tradeoff: free service with limits on how much YouTube or Netflix videos they can watch.
FreedomPop, which launched its home Internet service this week, is delivering broadband for free — or as little as $10 per month, depending on how much data subscribers want to use. The wireless service comes limits on online video consumption and is slower than most connections from cable companies.
But FreedomPop is betting that consumers are willing to sacrifice speed and unlimited Internet consumption for substantially lower monthly broadband bills.
“My goal is to disrupt the market and introduce competition that brings down prices to consumers,” said FreedomPop chief executive Stephen Stokols. “We’re looking to shake up home broadband in a big way.”