HUFFPOST TECH

Prepare for Facebook to be a whole lot more in your face.

Facebook announced Monday that it will acquire facial recognition firm Face.com, an Israeli company that has worked with the social network for nearly two years to identify and tag people in uploaded photos.

Integrating Face.com’s facial recognition capabilities into Facebook marks an effort to encourage even more photo sharing on the social network and, further down the road, could yield new advertising opportunities or even features that bring facial recognition to the physical world, experts say. That extra convenience, tagging photos based on friends’ faces, whether on a smartphone or laptop, is also likely to bring a fresh round of privacy concernsover the limits of Facebook’s reach into its users’ lives.

Read the full story here.