Prepare for Facebook to be a whole lot more in your face.

Facebook announced Monday that it will acquire facial recognition firm Face.com, an Israeli company that has worked with the social network for nearly two years to identify and tag people in uploaded photos.

Integrating Face.com’s facial recognition capabilities into Facebook marks an effort to encourage even more photo sharing on the social network and, further down the road, could yield new advertising opportunities or even features that bring facial recognition to the physical world, experts say. That extra convenience, tagging photos based on friends’ faces, whether on a smartphone or laptop, is also likely to bring a fresh round of privacy concernsover the limits of Facebook’s reach into its users’ lives.

Read the full story here.

Airtime, a video-chatting app that was officially unveiled on Tuesday, syncs with Facebook and was created by Facebook’s first president and early investor Sean Parker.

Given its ties to Facebook, who better to test out this new software than Mark Zuckerberg himself?

More here.

Facebook is facing intense pressure to turn its enormous userbase into enormous sums of money. And leading that charge is Carolyn Everson, the most powerful woman at Facebook you may never have heard of.

As Facebook’s vice president of global marketing solutions, Everson is responsible for growing Facebook’s ad revenues, which accounted for 85 percent of the $3.7 billion the social network raked in last year. She oversees more than 20 teams scattered around the globe, and is tasked with helping Facebook become BFFs with the top 1,500 marketers in the world, some 20 of which she personally meets on a regular basis.

Read the full story here.

Live updates from the Facebook IPO here: http://huff.to/Jm4agN

You might have heard that Facebook has its IPO on Friday. Now, depending on your preferences, you could earnestly follow this huge story, digging through all of the television, web, and print coverage for nuanced, original perspective; or you could use the day as an excuse to get absolutely blitzed starting the moment you wake up and turn on your TV.

If the latter sounds like you, then HuffPost’s got you covered: Here are our rules for a Facebook IPO Drinking Game. The first of the Facebook IPO drinking game is, you shouldn’t actually follow these rules, of course, or else you will almost certainly be hospitalized (or worse). The second rule is, if you got in on the IPO, you’re buying the drinks (hat tip Twitter user @joxman).

Play along with us tomorrow on Twitter (@HuffPostTech) and let us know how much drinking/crying you’re doing.

And now, the Facebook IPO Drinking Game.

Sometimes you’ve just gotta play hardball.

Facebook CEO Mark Zuckerberg developed something of a reputation for cutting out business partners as his company rose to prominence.

More here: http://huff.to/KmC0gR

Tunisian protesters: Mark Zuckerberg good, Ben Ali evil. View photo at The Atlantic [via Boing Boing].