What Facebook Wants With Your Face

Prepare for Facebook to be a whole lot more in your face.

Facebook announced Monday that it will acquire facial recognition firm Face.com, an Israeli company that has worked with the social network for nearly two years to identify and tag people in uploaded photos.

Integrating Face.com’s facial recognition capabilities into Facebook marks an effort to encourage even more photo sharing on the social network and, further down the road, could yield new advertising opportunities or even features that bring facial recognition to the physical world, experts say. That extra convenience, tagging photos based on friends’ faces, whether on a smartphone or laptop, is also likely to bring a fresh round of privacy concernsover the limits of Facebook’s reach into its users’ lives.

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Oh, Look Who’s Hanging Out On Airtime

Airtime, a video-chatting app that was officially unveiled on Tuesday, syncs with Facebook and was created by Facebook’s first president and early investor Sean Parker.

Given its ties to Facebook, who better to test out this new software than Mark Zuckerberg himself?

More here.

Facebook’s Secret Weapon: Carolyn Everson

Facebook is facing intense pressure to turn its enormous userbase into enormous sums of money. And leading that charge is Carolyn Everson, the most powerful woman at Facebook you may never have heard of.

As Facebook’s vice president of global marketing solutions, Everson is responsible for growing Facebook’s ad revenues, which accounted for 85 percent of the $3.7 billion the social network raked in last year. She oversees more than 20 teams scattered around the globe, and is tasked with helping Facebook become BFFs with the top 1,500 marketers in the world, some 20 of which she personally meets on a regular basis.

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If you ever wondered where a multi-billionaire goes on a romantic getaway, look no further than Mark Zuckerberg’s honeymoon.

After their surprise nuptials, Zuckerberg and his new bride Priscilla Chan, skipped off to Rome for the weekend to spend some time together.

Though the newlyweds tried to blend in with the crowd, Zuckerberg and Chan were spotted by onlookers as they toured the Sistine Chapel and dined at Pierluigi’s restaurant.

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PHOTOBOMB: Facebook Makes Big Announcement

Facebook’s rocky initial public offering hasn’t stopped life at the world’s biggest online social network. On Thursday, the company unveiled a camera app for the iPhone.

The app can be downloaded from Apple’s App Store and works like most other camera applications for smart phones. To take a photo, you tap a camera icon in the upper left corner of your screen, aim and shoot. You can then add filters, crop or tilt your photo, and share it on Facebook.

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Facebook Plunges… Again

Womp womp.

Facebook’s shares fell again on Tuesday, leaving them down nearly one-third from Friday’s highs as questions mounted over the company’s financial prospects and its ability to grow fast enough to meet the hype surrounding its stock.

After Friday’s nearly flat close and Monday’s 11 percent plunge, the stock tumbled again Tuesday — 4.2 percent to $32.60 in the first 90 minutes of trading. That was a decline of 28 percent from Friday’s high of $45, but well off its lows of the morning.

More here: http://huff.to/JlDCLo

Anthem Of The Day: The “Thank You, Facebook” Song

Comedian Joe Mande noticed that a group of exuberant Facebook fanatics have recorded a song and shot a music video thanking Facebook on the day of its IPO. The video — called “Thank You Facebook Song — dedicated to its FB IPO” — was posted to YouTube on Wednesday and can be “enjoyed” above.

“I want to thank you for bringing to me…friends and family.”

Facebook IPO live updates here: http://huff.to/Kug2Zp