Facebook’s Secret Weapon: Carolyn Everson
Facebook is facing intense pressure to turn its enormous userbase into enormous sums of money. And leading that charge is Carolyn Everson, the most powerful woman at Facebook you may never have heard of.
As Facebook’s vice president of global marketing solutions, Everson is responsible for growing Facebook’s ad revenues, which accounted for 85 percent of the $3.7 billion the social network raked in last year. She oversees more than 20 teams scattered around the globe, and is tasked with helping Facebook become BFFs with the top 1,500 marketers in the world, some 20 of which she personally meets on a regular basis.
