Google Knowledge Graph Could Make Clicking Unnecessary

When one searches for “Homer,” Google gets confused. Does it refer to the cartoon character? The Greek epic poet? The fishing town in Alaska?

The search engine spits back a list of blue links with information about all three, and displays images of Homer Simpson’s bald yellow noggin, side by side with marble busts of the famous poet. Diving into the details about the cartoon, town or ancient Greek requires clicking through the sites shown on the page.

All that is about to change with a major upgrade to Google’s search results that aims to eradicate ambiguity and make clicking on the sites shown in search results increasingly unnecessary.

More here:  http://huff.to/KmYoqk